Greco Enterprises, LLC (“GE”), is a New Jersey registered LLC founded in 2003 by John and Carol Greco, d/b/a Greco Associates (“GA”) and also d/b/a Marketing IMPACT Council™ (“MIC” or “Council”). The primary purpose of Greco Enterprises is to create VALUE for its clients, constituents, and stakeholders, through the application of its proprietary VALUE EQUATION™ principles and processes.
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The Council fills critical gaps and provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources in the overall strategic positioning of their for-profit and nonprofit organizations. It is a new model of engagement with a focus on “Big M” Marketing™. Big “M” Marketing involves everyone in the C-suite and other leadership positions who are significant stakeholders in their organization’s marketing processes. It covers everything from the highest level of business strategy to all aspects of execution.
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